Skip to main content

All signs point to interactive advertising

Matt Smith
Sydney Morning Herald Biztech Article

“We’ve conducted a few user studies where we’ve observed pedestrians and the system. People have stopped and interacted immediately,” Mr Collins says. “The skeleton avatar enables immediate interaction as well an anonymity, so the unobtrusive method is a real drawcard.”

http://www.smh.com.au/business/biztech/all-signs-point-to-interactive-advertising-20121119-29lqe.html


Author Bio

Anthony Collins

Anthony Collins

I am a Postdoctoral Research Fellow with the Computer Human Adapted Interaction (CHAI) research group at the University of Sydney, in conjunction with the Smart Services CRC.

Related Projects

  • Mediawall

    The MediaWall is a Cruiser extension that enables content exploration on large public information displays via a natural hand gesture interface